Brand Experience through New Media

Welcome to Aalto University Experience Platform’s event on new brand experiences. YouTube and other digital platforms have changed both how we interact with brands and what is considered as a desirable career path. Changing business logics push companies to create meaningful connections with their customers, while globally there is a growing number of people who want to become generational influencers through such platforms as YouTube.

But what does this all mean for brand owners and organizations? Why should you care about the rising importance of YouTube? Welcome to our event to find out more!

PROGRAM:

Welcoming words

Keynotes:

Crystal Abidin, Cultures of Internet Celebrity On Youtube (Postdoctoral Fellow, Jönköping University)
Stina Varsikko, Trust in a videocentric social media – why YouTubers are getting it  and brands are not (Head of Splay Finland)
Tanja Sihvonen (Professor, University of Vaasa) and Miikka J. Lehtonen (Visiting Assistant Professor, Aalto University)
Brand Fluidity: Exploring the changing media landscap

Q&A, panel discussion before cozy networking and some sparkling

Event recording available at Aalto’s Toutube channel!

Cultures of Internet Celebrity On Youtube – Crystal Abidin
https://www.youtube.com/watch?v=zknz1b7t4jc

Trust in a videocentric social media – why YouTubers are getting it  and brands are not – Stina Varsikko
https://www.youtube.com/watch?v=zeG-SGeP43o

Brand Experience through New Media: Youtube influencers and social media celebrities – panel discussion
https://www.youtube.com/watch?v=6yv6cb8kHtM