Brand Experience through New Media


THU 15.3.2018
14 – 17:00


A Grid, Otakaari 5a, Espoo

Welcome to Aalto University Experience Platform’s event on new brand experiences. YouTube and other digital platforms have changed both how we interact with brands and what is considered as a desirable career path. Changing business logics push companies to create meaningful connections with their customers, while globally there is a growing number of people who want to become generational influencers through such platforms as YouTube.

But what does this all mean for brand owners and organizations? Why should you care about the rising importance of YouTube? Welcome to our event to find out more!


Welcoming words


Crystal Abidin (Postdoctoral Fellow, Jönköping University)
Stina Varsikko (Head of Splay Finland)
Tanja Sihvonen (Professor, University of Vaasa
Miikka J. Lehtonen (Visiting Assistant Professor, Aalto University)

Q&A, panel discussion before cozy networking and some sparkling


Event recording available soon at Aalto’s Toutube channel!


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