Developed by Lavie and Tractinsky; aesthetic quality in particular of websites. They conducted four studies in order to develop a measurement instrument of perceived web site aesthetics. Using exploratory and confirmatory factor analyses they found that users’ perceptions consist of two main dimensions, which were termed “classical aesthetics” and “expressive aesthetics”.
+ carefully developed instrument
‘+ ‘Aesthetics scale’
– same drawbacks as with all subjective scales
References describing the method
Talia Laviea and Noam Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites, International Journal of Human-Computer Studies, Volume 60, Issue 3, March 2004, Pages 269-298