Tag

One user at a time

Paired comparison

Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
2,442 comments

PAD

Summary General Tests of Emotion or Affect for Evaluating Consumer Reactions to Products and Services, Including User Interface. Description The PAD software averages responses of consumers to each stimulus and ...
1 comment

Multiple Sorting Method

Summary This method is a variation of the Repertory Grid Technique, reported elsewhere in this methods toolkit. Description Several different designs are presented to the participant simultaneously. The participant is ...
11 comments

Mindmap

Summary Lab study: Combination of qualitative and quantitative measures for tasks.  Description Projective techniques (associations, mind maps), In-depth interview, Observation, Questionnaire.
364 comments

Mental mapping

Summary Participants see or try out a design and then select a famous person or film that best describes the design. E.g. Sylvester Stallone or Fatal Attraction. Alternatively, participants may ...
22 comments

Mental effort

Summary Zijlstra’s mental effort scale is an easy and quick to use scale that helps to determine how much (perceived) mental effort was required to complete a task; depending on ...
1 comment

Kansei Engineering Software

Summary The software follows the Kansei Engineering procedure suggested by Schütte (2006). {Additional info: Kansei Engineering is a method for translating feelings and impressions into product parameters. The method was ...
8,987 comments
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