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An episode

Paired comparison

Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
2,442 comments

PAD

Summary General Tests of Emotion or Affect for Evaluating Consumer Reactions to Products and Services, Including User Interface. Description The PAD software averages responses of consumers to each stimulus and ...
1 comment

Mindmap

Summary Lab study: Combination of qualitative and quantitative measures for tasks.  Description Projective techniques (associations, mind maps), In-depth interview, Observation, Questionnaire.
364 comments

Mental mapping

Summary Participants see or try out a design and then select a famous person or film that best describes the design. E.g. Sylvester Stallone or Fatal Attraction. Alternatively, participants may ...
22 comments

Mental effort

Summary Zijlstra’s mental effort scale is an easy and quick to use scale that helps to determine how much (perceived) mental effort was required to complete a task; depending on ...
1 comment

Immersion

Summary The investigator herself uses the system in real contexts and evaluates it. So, the investigator is the only “participant” in the field study. Strengths No need to recruit participants.A ...
4 comments

Human Computer trust

Summary The Human Computer Trust scale is a psychometric instrument specifically designed to measure human-computer. Both cognitive and affective components of trust are measured; the affective components are the strongest ...
12,391 comments
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