Tag

Products on market

Paired comparison

Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
2,442 comments

Multiple Sorting Method

Summary This method is a variation of the Repertory Grid Technique, reported elsewhere in this methods toolkit. Description Several different designs are presented to the participant simultaneously. The participant is ...
11 comments

Mindmap

Summary Lab study: Combination of qualitative and quantitative measures for tasks.  Description Projective techniques (associations, mind maps), In-depth interview, Observation, Questionnaire.
364 comments

Mental mapping

Summary Participants see or try out a design and then select a famous person or film that best describes the design. E.g. Sylvester Stallone or Fatal Attraction. Alternatively, participants may ...
22 comments

Mental effort

Summary Zijlstra’s mental effort scale is an easy and quick to use scale that helps to determine how much (perceived) mental effort was required to complete a task; depending on ...
1 comment

Living Lab Method

Summary Living labs presents a research methodology for sensing, prototyping, evaluating and refining complex solutions in multiple and evolving real life contexts. Living Lab is aiming to create and evaluate ...
13,071 comments

Kansei Engineering Software

Summary The software follows the Kansei Engineering procedure suggested by Schütte (2006). {Additional info: Kansei Engineering is a method for translating feelings and impressions into product parameters. The method was ...
8,987 comments
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