Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
Summary The MAX is a post-use method for evaluating the general experience through cards with an avatar and a board. MAX can be applied after the use of mockups, prototypes, ...
Summary The investigator herself uses the system in real contexts and evaluates it. So, the investigator is the only “participant” in the field study. Strengths No need to recruit participants.A ...
Summary Observing the user in real context, researcher taking a role of an apprentice. The method was originally developed for understanding work practices*. When focus is on UX, the researcher ...
