7 Experiences – Aalto Experience Summit to endorse Experience Research as a multidisciplinary research field

Human experiences are studied in many disciplines, but the related theories, methodologies and concept definitions are not actively shared across the disciplinary borders. Our goal is to establish a more solid multidisciplinary foundation for experience research. How to characterize experiences, how to communicate them to others, how to understand others’ experiences, how to create new experiences? Methods and theories from different fields of sciences and art are needed in this enterprise.

7 Experiences Summit is a place for different disciplines to meet and share perspectives on experience research.

The summit will take place 1–2 September 2020 online, organized by Aalto University, Finland.


The Summary of Summit

// TUESDAY Sept 1, 2020 //
3pm-7pm EEST, Finland

15:00 Opening – Teemu Leinonen, Markus Ahola and Virpi Roto (Aalto University) Slides
15:15 Keynote: Experiential Learning – Kristian Kiili Video
15:45 Keynote: Experiential Marketing – Antonella Carù Video / Slides
16:20 Keynote: Experience Design – Pieter Desmet Video / Selected slides / Research: Beyond Maslows pyramid 
16:50 Keynote: Lived Experience Carolyn Ellis Video/Reading material
17:25 Break

17:40 Workshops – 7 experiences (more info here)
1. Theories of Experience
2. Evaluating experiences
3. Creating experiences (art, products, spaces, events, …)
4. Mapping experience research

5. Publishing experience research
6. Societal impact – Experience research for grand challenges
7. Experience research agenda

18:45 Greetings from Workshops
19:00 Mingling

// WEDNESDAY Sept 2, 2020 //
3pm-7pm EEST

15:00 Opening – Teemu Leinonen, Ossi Naukkarinen, Virpi Roto and Markus Ahola  (Aalto University) Slides
15:15 Keynote: Psychotic Experience – Inez Myin-Germeys Video / Slides
15:45 Keynote: Sensory Experience – David Howes Video /Reading material / Video2 with permission from Techne conference
16:20 Keynote: Tourist Experience – Xinran Lehto Video / Slides
16:55 Break

17:10 Workshops – 7 experiences (more info here)
1. Theories of Experience
2. Evaluating experiences
3. Creating experiences (art, products, spaces, events, …)
4. Mapping experience research

5. Publishing experience research
6. Societal impact – Experience research for grand challenges
7. Experience research agenda

18:15 Conclusions & Closing of Summit Slides
19:00 Mingling



1. Experience design

Pieter Desmet (Netherlands) is professor of Design for Experience at Delft University. He is founder of the Delft Institute of Positive Design and partner of Emotion Studio. His research focuses on the question how design can evoke positive emotions and support subjective well-being. He developed a framework of positive design, emotion measures, and systematic design approaches.

2. Experiential marketing

Antonella Carù (Italy) is Professor of Marketing at the Bocconi University where she is the Dean of the Graduate School. Her research focuses on experiential perspective in consumption and marketing. She is also interested in consumer behaviour and management in contexts pertaining to the arts. She has published on these topics in books and in various international journals.


3. Sensory experience

David Howes (Canada) is Professor of Anthropology and Co-Director of the Centre for Sensory Studies at Concordia University, Montreal. His main fields of research include sensory anthropology, cross-cultural aesthetics, culture and consumption, and the anthropology of law. His many publications include Ways of Sensing: Understanding the Senses in Society (Routledge 2014), co-authored with Constance Classen.

4. Psychotic experience

Inez Myin-Germeys  (Belgium) is Professor of Contextual Psychiatry at KU Leuven, Belgium. Inez does research on person-environment interactions in the development of psychopathology in general and psychosis specifically. She is an international expert in the field of Experience Sampling Methodology and one of her research lines is first-person accounts of psychosis.

5. Experiential learning

Kristian Kiili

Kristian Kiili (Finland) is a professor of game-based learning at Tampere University. He has studied game-based learning, playing experience and educational game design since 2005. Currently, his research focus on situational interest, self-efficacy, flow experience, and emotional engagement in game-based learning environments.

6. Lived experience

Carolyn Ellis (USA) is Distinguished University Professor Emerita at the University of South Florida. She has contributed to the narrative and autoethnographic study of human life through integrating ethnographic, literary, and evocative writing to portray and make sense of lived experience in cultural context. She co-edits the Routledge book series, Writing Lives: Ethnographic Narratives.

7. Tourist experience

Xinran Y. Lehto

Xinran Y. Lehto, Purdue University (USA). Prof. Xinran Lehto’s expertise area is tourism experience design, management and marketing. Her research addresses how destinations can effectively market experience-based vacation products to unique traveler segments. Much of her work is concerned with developing understanding of how travelers interact with a destination through leisure activities and hospitality services.

Organising Committee

General Chair of the Summit:
Virpi Roto, Professor of Experience Design, Aalto Experience Platform, virpi.roto@aalto.fi

Summit Secretary:
Markus Ahola, Project Manager, Aalto Experience Platform, markus.ahola@aalto.fi

Aalto University organizing committee:
Eric Arnould, Professor of Marketing
Pia Fricker, Professor of Computational Methodologies in Landscape Architecture and Urbanism
Katja Hölttä-Otto, Professor of Product Development
Guy Julier, Professor of Design Leadership
Turkka Keinonen, Professor of Industrial Design
Pentti Kujala, Professor of Marine Technology
Elisa Mekler, Professor of User Experience and Game Psychology
Johanna Moisander, Professor of Organizational Communication
Antti Oulasvirta, Professor of User Interfaces
Sofia Pantouvaki, Professor of Costume Design for Theatre and Film
Antti Salovaara, Senior University Lecturer, Interaction Design
Mikko Sams, Professor of Cognitive Neuroscience
Nitin Sawhney, Professor of Human-Machine Interaction

Teija Vainio, Research Fellow, Aalto Experience Platform
Eero Tiainen, Coordinator, Aalto Experience Platform


Registration to the summit was closed 31.8. 8 am GMT.



Contact for general and registration inquiries:
Markus Ahola (Conference Secretary, Aalto) markus.ahola@aalto.fi





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