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Concepts

Paired comparison

Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
2,442 comments

Multiple Sorting Method

Summary This method is a variation of the Repertory Grid Technique, reported elsewhere in this methods toolkit. Description Several different designs are presented to the participant simultaneously. The participant is ...
11 comments

Kansei Engineering Software

Summary The software follows the Kansei Engineering procedure suggested by Schütte (2006). {Additional info: Kansei Engineering is a method for translating feelings and impressions into product parameters. The method was ...
8,987 comments

Exploration test

Summary Etnographic test for evaluating user’s perception of a design Description Show a design or a prototype to gain perceptions of people. Ask about other products that they use or ...
0 comments

Emofaces

Summary Emotional responses elicited by consumer products are difficult to verbalize because their nature is subtle (low intensity) and often miemotional response at the same time). As a result, these ...
0 comments

Co-discovery

Summary Two friends explore a product/concept together and discuss about it (with or without a moderator). Videorecording is used especially when no moderator is present. Description Two participants (typically friends ...
0 comments
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