Summary
Assess the user’s feelings about the system with a questionnaire. In AttrakDiff questionnaire, both hedonic and pragmatic dimensions of UX are studied with semantic differentials.
Description
Questionnaires can be used in various kinds of UX studies, both in lab and field studies.
Strengths
Produces quantitative, comparative data.
Weaknesses
Assesses reflection on experiences, not actual experiences.
References describing the method
Hassenzahl, M., Burmester, M., & Koller, F. (2003). AttrakDiff: Ein Fragebogen zur Messung wahrgenommener hedonischer und pragmatischer Qualitat [AttracDiff: A questionnaire to measure perceived hedonic and pragmatic quality]. In J. Ziegler & G. Szwillus (Eds.), Mensch&Computer 2003. Interaktion in Bewegung (pp. 187–196). Stuttgart, Leipzig: B. G. Teubner.
This post doesn't have any comment. Be the first one!
Comments are closed.