Assess the user’s feelings about the system with a questionnaire. In AttrakDiff questionnaire, both hedonic and pragmatic dimensions of UX are studied with semantic differentials.


Questionnaires can be used in various kinds of UX studies, both in lab and field studies.


Produces quantitative, comparative data.


Assesses reflection on experiences, not actual experiences.

References describing the method

Hassenzahl, M., Burmester, M., & Koller, F. (2003). AttrakDiff: Ein Fragebogen zur Messung wahrgenommener hedonischer und pragmatischer Qualitat [AttracDiff: A questionnaire to measure perceived hedonic and pragmatic quality]. In J. Ziegler & G. Szwillus (Eds.), Mensch&Computer 2003. Interaktion in Bewegung (pp. 187–196). Stuttgart, Leipzig: B. G. Teubner.

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