Summary
Individual participants are invited to a controlled environment (not real context) to test e.g. colors or audio of the system. The target is to gain insights of design details that would be hard to test in real contexts (e.g. controlled lighting conditions, background noise).
Description
Data can be collected in different ways, e.g. videotaping facial expressions of users.
Strengths
Possible to collect experiential data on design details without expensive field studies.
References describing the method
Jordan, P. (2003) Designing Pleasurable Products