Tag

Snapshots

Paired comparison

Summary Very easy to use technique to rank order stimuli (products) with respect to some quality (e.g. enjoyment); also easy to do for children; goes back to early (1920’s) test ...
2,442 comments

PAD

Summary General Tests of Emotion or Affect for Evaluating Consumer Reactions to Products and Services, Including User Interface. Description The PAD software averages responses of consumers to each stimulus and ...
1 comment

Mindmap

Summary Lab study: Combination of qualitative and quantitative measures for tasks.  Description Projective techniques (associations, mind maps), In-depth interview, Observation, Questionnaire.
364 comments

Mental effort

Summary Zijlstra’s mental effort scale is an easy and quick to use scale that helps to determine how much (perceived) mental effort was required to complete a task; depending on ...
1 comment

I.D. Tool

Summary (From the ENGAGE Web site description:) I.D. Tool identifies the physical design attributes that a product has in order to evoke the desired experience by the target customers. This ...
1,292 comments

Human Computer trust

Summary The Human Computer Trust scale is a psychometric instrument specifically designed to measure human-computer. Both cognitive and affective components of trust are measured; the affective components are the strongest ...
12,391 comments

Geneva Emotion Wheel

Summary Based on Scherer’s Component Process Model, the Geneva Emotion Research Group has developed this new instrument to obtain self-report of felt emotions elicited by events or objects.  Description A ...
7,167 comments
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