Hedonic Utility scale (HED/UT)


The HED/UT is developed to both address hedonic aspects of product/website interaction and the utitility and usability aspects. HED/UT is an attitude measure from the consumer behaviour literature, and consists of 12 items measuring hedonic value, and 12 items measuring utilitarian value of a service or concept.


several studies conducted around reliability and application domain for this scale
+ used in different settings


same drawbacks as with all subjective scales; sensitivity is sometimes a problem (results then do not show any difference between conditions or stimuli)

References describing the method

K. E. Voss, E. R. Spangenberg, and B. Grohmann. Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3):310 — 320, 2003.


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